Stetson: The Hat That Won The West

Nothing symbolizes the dream of the American West, from its rugged, dramatic landscapes to its cowboy culture, like Stetson. This book celebrates the profound impact and influence of Stetson, and the cowboy aesthetic, on American culture. Heirloom objects, these hats are still handcrafted, and the book explores the couture-like way they’re created, including the many ways they can be customized and individually shaped.   With evocative archival imagery and glamorous advertisements tracing the history of the brand and highlighting key moments and trends in American history and culture along the way, and with essays by cultural historians contextualizing the significance of Stetson in American culture, this book is an exciting and stunning look at America’s most important heritage brand.